Mass communication is the term used to describe the academic study of various means by which individuals and entities relay information through mass media to large segments of population at the same time. Example – Newspaper. Mass communication is a process. And mass media is a way.
The term ‘Mass’ refers range or extend and a vast sea of recipients who are passive and undifferentiated. (Thomson, John ‘The media and the modernity 1995.)
The word communication is really acquainted with transmission as viewed by center.
(sources: McQuail, Denias, McQuails Mass communication theory, 2010. 6th ed.)
Definition of Mass Communication
Mass Communication is the process of creating shared meaning between the mass media and their audience.(source: Stantey Baran, introduction to mass communication. 2004).
Mass communication is a device by which a group of people working together transmit information to a large heterogeneous and anonymous audience simultaneously. (Sababe, 2005)
Nature and Characteristics of Mass Communication
John Thomson identified that
1. Comprises both technical and institution methods of production.
2. It involves communication of symbolic form.
3. Separate context between the production and reception of information.
4. Race to those far remove in time and space.
5. Involved information distribution.
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