“The direct observation of an organization or small society and the written description produce” [s.Collins dictionary of sociology]
Features
- Ethnography normally study whole, function commodities.
- Ethnography get to know their information and usually take an interest in the totality of this lives.
- Ethnography are more likely to study people who do not read and write.
- Ethnography need not to acquire detailed knowledge of statistics due to study traditional small less diverse society.
- Ethnography strives to establish rapport.
Ethnographic Techniques:
- Observation;
- Conversation;
- Interview schedules;
- The genealogical method;
- Well inform informants;
- Life stories
Describe it’s below …..
1. Observation
PG Gisberd defines observation consists in the application of our mind and it’s cognitive power to the phenomena which we are studying
Types of observation:
Types of observation:
- Non –control participant observation.
- Non control non participant observation.
- Systematic control observation.
2. Conversation:
Participating in local life means that ethnography consistently talk to the people and ask question about what they observe.
Three types of conversation:
Three types of conversation:
- Naming;
- Question;
- Public and group discussing
3. Interview Schedule
An interview is face to face verbal interchange in which one person. I.e. the interviewer attempts to elect same information’s or expression of opinion from another person’s regarding a particular issue.
4. Objective
The objective of an interviewer in an interview is to known the mind, opinion attitude and felling of an interviewer with regard to particular object or situation.